Who is a Media Planner

Sandhi Vicched , the little hindi grammatical tool from class V/VI comes handy i guess..
Media +Planner = Media Planner i.e) one who plans media.

One who plans media...? nahh...

Let me try again ...a Media Planner is one who....

1) ..... can plan everything but his /her own life
2)... whos folks,siblings seldom understand what their beloved actually does in advertising .....
when he is neither responsible for the content,copy nor the idea of an ad.
3) ... spends nights in office creating sumthing called logs; yes they actually are tougher then the wooden ones.
4) ....shows off his motiyo jaise daant when he sees his ads in newspapers,billboards,websites and commercial breaks.
5) .... is comfortable writing letters in excel sheets.
6) .....juggles with crs & crs of currency fully knowing that a cr is 1 and 7 zeros which appear in ppts and excel sheets and
not in their ICICI/Citibank/HSBC savings account.
7) ....one who has to pick his clients calls even if he were just being wheeled out of an OT after a open heart surgery.
8)..... one who thinks of "innovative ways" to irritate TV viewers, newspaper readers, radio listeners , web surfers and
even the poor guy driving to/from his office....and gets awarded if he/she has been truly successful.
9)......one who has a love hate relationship with client servicing teams in creative agencies.
10).....one who waits for his/her- Team/Agency/Company's name to be flashed in afaqs/e4m articles even if it
just gets the penultimate line mention.,,,feels sad at times...but happy coz he /she knows deep down in some corner of the heart that
"i am luving it."