This tag line of Union Bank of India’s corporate campaign seems very relevant to me specially in these turbulent times.
Relevant - not in the way the copy writers/account planners at Mudra would have wanted it to be.
Your Dreams are not yours alone - coz now it depends not only on individuals around you
{ your boss in office, your boss's boss, your family, colleagues and other heavenly bodies}
but it also depends on the Federal Reserve, Dow Jones,CRR, Sensex & Nifty.
These words are soon sneaking into our day to day conversations.
The US subprime crisis < MNCs in India cutting cost < IT/Airline Industry giving out pink slips
Only other thought which comes to me is "Next is what?" Aamir Khan... any answers?
Next is ..
.your MD walking into office
Asking " Kitne aadmi hai - office mein? "
GM replies: "Sarkar x"
MD:" Aur accounts?" (The advertising terminology one)
GM replies:" x - 1"
MD: "Bahut na insafi, take the extra ones to a 3 day Morning - Evening workshop to Bangkok /Goa.
Am sure a few of them will quit midway (strongly believing in the ppt torture we are gonna inflict on them).
The strongest will survive and we will be profitable again ( for a few weeks albeit, after which we will repeat this excercise)
GM: "Sarkar, we dont have money for the workshop"
MD: "You were given your appraisal/bonus last month na? Am sure you can do something with that extra cash flow...
if you still have a problem i will organize it myself, not a problem...but i promise you will not make it back to office from the workshop"
On a serious note i just hope this meltdown shit stops fast and the above conversation doesn’t take place even in the offices of my rival/competing ad/media agencies.
The economic meltdown isko laga dala to (hum sab ki) life jhingalala
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