G.I.G.O - Garbage In and Garbage Out is a simple term which every school going kid ( at least when i was one) was taught in their computer class.Gigo simply put means your output is as good as ur input, even when it comes to a supernatural man made wonder called computer.
But sadly enough a lot of people in the marcom business do not understand this either because they dont want to or because they just did'nt pay attention in class just the way they dont when their partners (read creative/media/research agencies)make presentations.
My concern which stems out of this unhealthy trend of changing partners (again read creative/media/research agencies)is that it merely shows that a lot of guys in the marcom industry are insecure, out of touch of reality and commitment phobic.
I just feel that for any venture to succeed you need partners (like the ones you have in a marriage) not short term partners like the ones you have in one night stands...
So for all those commitment phobic,insecure,attention deficient guys who call themselves clients i would like to say that.. if i had a choice i would never like to become your partner if it would not lead to a marriage...coz i do not believe in one night stands...so bye bye(waving not with five finger of my hand but with just one ...the most important middle one)
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